Arc Capital
A high-conviction digital platform for an investment firm building the next generation of infrastructure.
- Client
- Arc Capital
- Industry
- Website
- Duration
- 9 weeks
- Team
- Digital strategy, web design, Next.js engineering
- Services
- Digital strategy, Art direction, Next.js development, Content modeling
- Year
- 2026
Overview
Arc Capital partnered with CODEUP LABS to turn a high-value opportunity into a product their customers could use with confidence.
Challenge
Arc's old website looked credible but felt interchangeable. The new platform needed to communicate a sharp point of view, showcase portfolio thinking, and make a small team feel highly accessible.
Goals
- →Create a clear, useful experience for the people who rely on the product.
- →Ship a stable foundation that the internal team can continue to evolve.
- →Measure the launch against meaningful product and performance outcomes.
Our approach
- 1
Discovery
We aligned on the audience, business constraints, success measures, and the smallest valuable release before writing production code.
- 2
Design
We translated the strongest insights into mobile-first flows, tested prototypes, and a reusable interface system.
- 3
Build
The team shipped in short reviewable increments with typed contracts, clear states, and production-quality monitoring.
- 4
Launch
We prepared the content, analytics, deployment, and handover plan together, then supported the team through release.
The solution
- 01 / DECISIONWe created an editorial-led system with bold typography, modular case studies, and restrained motion. A structured content model lets the team publish insights and portfolio updates without engineering support.
- 01 / DECISIONReusable components and clear content structures for future releases.
- 01 / DECISIONPerformance, accessibility, and analytics included in the acceptance criteria.
Tech stack
Results
Measured outcomes from the delivery period, product analytics, and launch review.
What we learned
The strongest product decisions came from making the most important user action obvious early. That clarity gave the team a focused launch and a better foundation for the next phase.
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