A high-conviction digital platform for an investment firm building the next generation of infrastructure.

Client

Arc Capital · Website

Challenge

Arc's old website looked credible but felt interchangeable. The new platform needed to communicate a sharp point of view, showcase portfolio thinking, and make a small team feel highly accessible.

Solution

We created an editorial-led system with bold typography, modular case studies, and restrained motion. A structured content model lets the team publish insights and portfolio updates without engineering support.

Results

2.4x more qualified contact starts · 61% longer case study sessions · 98 Lighthouse performance score

Our role

Digital strategy, web design, Next.js engineering

A beautifully practical field journal for creators who collect ideas wherever their work takes them.

Client

Fieldnotes Studio · Mobile App

Challenge

Creators needed a faster alternative to scattered notes, screenshots, and voice memos. The product had to capture thoughts instantly while preserving enough structure to turn them into finished work later.

Solution

We built a capture-first experience with one-tap entries, rich media attachments, smart collections, and reliable background sync. The design keeps the first action frictionless, then brings organization in when users are ready.

Results

8 sec median idea capture time · 68% weekly active creators · 99.95% sync success rate

Our role

Product direction, interface design, mobile engineering

A bright, accessible learning platform that turns complex professional education into clear momentum.

Client

Horizon Learning · Professional education

Challenge

Horizon had excellent courses but a confusing path from interest to enrollment. Learners needed a clearer sense of fit, progress, and what a course would unlock in their career.

Solution

We designed a guided discovery and learning experience with transparent course detail, milestone-based progress, and a design system that supports both marketing and logged-in workflows.

Results

47% more course applications · 36% increase in lesson completion · 40% faster new page delivery

Our role

Product strategy, UX, platform engineering

A calm, intelligent personal finance companion that makes better money habits feel effortless.

Client

Northstar Finance · Fintech

Challenge

Northstar had a strong financial model but no clear way to turn it into a daily habit. The experience needed to feel trustworthy, fast, and genuinely useful without overwhelming people with charts.

Solution

We shaped the product around one daily decision: what should I know about my money right now? A focused home view, conversational insights, and progressive disclosure made complex financial data easy to act on.

Results

42% higher week-four retention in beta · 3.1x more insight interactions · <1.2s average dashboard load

Our role

Product strategy, UX, mobile engineering

“CODEUP LABS gave us the clarity to ship a product our beta users immediately understood.”— Maya Chen, Product Lead, Northstar Finance

A conversion-focused commerce platform that gives an ambitious home brand room to grow.

Client

Nova Home · Website

Challenge

Nova had beautiful products but a fragmented shopping journey. Customers struggled to compare collections, understand materials, and move from inspiration to checkout with confidence.

Solution

We connected editorial storytelling to commerce intent. Rich product narratives, useful comparison moments, and a flexible merchandising system help shoppers discover, decide, and return.

Results

31% increase in conversion rate · 22% lower checkout drop-off · 4.1x faster campaign publishing

Our role

Commerce strategy, UX, full-stack web engineering

A human-centered wellness coach that turns small daily actions into a sustainable rhythm.

Client

Vital Health · Mobile App

Challenge

Vital wanted to move beyond streaks and guilt-driven reminders. Its coaching model needed to adapt to real schedules and motivate users with useful context, not noisy notifications.

Solution

We translated the coaching methodology into flexible daily plans, compassionate progress language, and a lightweight check-in loop. Personalization happens through small choices that become more helpful over time.

Results

54% more completed weekly plans · 4.8/5 pilot satisfaction score · AA WCAG accessibility target

Our role

Research, product design, mobile engineering