Nova Commerce
A conversion-focused commerce platform that gives an ambitious home brand room to grow.
- Client
- Nova Home
- Industry
- Website
- Duration
- 12 weeks
- Team
- Commerce strategy, UX, full-stack web engineering
- Services
- Commerce discovery, UX/UI design, Next.js storefront, CMS integration
- Year
- 2025
Overview
Nova Home partnered with CODEUP LABS to turn a high-value opportunity into a product their customers could use with confidence.
Challenge
Nova had beautiful products but a fragmented shopping journey. Customers struggled to compare collections, understand materials, and move from inspiration to checkout with confidence.
Goals
- →Create a clear, useful experience for the people who rely on the product.
- →Ship a stable foundation that the internal team can continue to evolve.
- →Measure the launch against meaningful product and performance outcomes.
Our approach
- 1
Discovery
We aligned on the audience, business constraints, success measures, and the smallest valuable release before writing production code.
- 2
Design
We translated the strongest insights into mobile-first flows, tested prototypes, and a reusable interface system.
- 3
Build
The team shipped in short reviewable increments with typed contracts, clear states, and production-quality monitoring.
- 4
Launch
We prepared the content, analytics, deployment, and handover plan together, then supported the team through release.
The solution
- 01 / DECISIONWe connected editorial storytelling to commerce intent. Rich product narratives, useful comparison moments, and a flexible merchandising system help shoppers discover, decide, and return.
- 01 / DECISIONReusable components and clear content structures for future releases.
- 01 / DECISIONPerformance, accessibility, and analytics included in the acceptance criteria.
Tech stack
Results
Measured outcomes from the delivery period, product analytics, and launch review.
What we learned
The strongest product decisions came from making the most important user action obvious early. That clarity gave the team a focused launch and a better foundation for the next phase.
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